The world is home to a rich mix of cultures, experiences and backgrounds
With culturally fluent strategy, brands and nonprofits can shift away from exclusionary marketing practices and build campaigns that resonate with more people and communities.
1 in 5
of people in the UK have a disability or long-term health condition that limits their daily activities
1 in 3
of the UK-born adult population have higher education qualifications
46%
of residents in London identify as Asian, Black, mixed, or "other"
“Engaging Coldr to drive our organisation self-reflection on inclusive marketing was both an eye-opener and a call for action.
It drove changes across all levels of the organisation, increasing awareness of cultural sensibilities and encouraging stakeholders to reflect and act in a more inclusive way from start to finish. I value the partnership in helping everyone grow by learning and taking action in their own circle of influence!”
– Berengere Chaintreau-Fuchs, Kantar
Our Inclusive Marketing and Communications services:
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We work collaboratively with agencies and brand owners offering strategic insights and cultural fluency to enhance their advertising efforts. Our primary objective is to foster inclusivity throughout the entire process, allowing them to gain confidence and effectively engage with a broad range of diverse audiences. We specialise in:
Providing guidance on character development while actively avoiding cultural appropriation and harmful stereotypes. Our expertise ensures the creation of nuanced, multi-dimensional characters and authentic set locations that reflect the diverse world we live in
Offering expert advice on developing narratives that deeply resonate with diverse audiences. We refine messaging and scripts to ensure the use of inclusive language and cultural sensitivity
Supporting the entire advertisement creation process, from briefing to post-production, in order to identify and maximise inclusion opportunities, such as diverse casting and partnerships
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We facilitate inclusive marketing and communications workshops for local and international brands, enabling teams to communicate confidently. We help brands move away from tokenistic observances of cultural moments to taking a more culturally relevant commercial approach to engaging the UK's breadth of communities.
Sessions are tailored to focus on engaging different communities, cultivating culturally fluent communications and borrowing brilliance from great comms and campaigns that have gone before.
Participants leave our sessions with a foundation for inclusive marketing and a better understanding of the principles of avoiding tone-deaf communications and engaging new audiences.
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We partner with brands to develop inclusive marketing charters and guides to aid teams in developing culturally fluent communications that engage different communities
Our community of consultants is on hand to help brands and organisations present themselves in a way that avoids tone-deaf communications.
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Does your comms reach intended audiences? We can review your media and communications against our inclusive communications framework to identify opportunities for you to reach more people and communities.
We’ll consider content using the 7 inclusive marketing principles, including context, stereotyping, language, and tone.
Proudly working with Global brands and non profits including:
“I just wanted to say a HUGE thank you for delivering such an insightful, relevant, and engaging workshop today.
My Teams has not stopped pinging with people saying how much they enjoyed the session and asking for the September sign-ups to share with their teams. This is the first workshop like this I’ve attended, and loved how open and fruitful the discussion was – the bar has been set!
Once again, thank you for today. What a great quote to end on: “Progress not Perfection.”
– Ischia Middleton, Lloyds Banking Group
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Partner with us to better engage people and communities