Read News, Views and Our Take on Campaigns that Break The Ice with New Audiences.
British fashion starts long before the runway
Following Brixton’s Roots 2 Runway's Black History Month showcase, we explore the influences behind British style and how independent designers are bringing their creativity to new audiences.
Top takes: Mastering GEO to maintain visibility (Part 2)
Part two of our AI deep dive. Last time, we looked at how brands can stay visible in search. This time, we’re looking inside the newsroom: how are journalists using AI, and what does it mean for PRs trying to cut through?
Top takes: Mastering GEO to maintain visibility (Part 1)
As AI changes the way we search, brands need to rethink how they get found. We joined Cision PR Newswire to hear how PR and marketing can adapt for GEO, and what it takes to stay visible in an increasingly zero-click world.
Not hard to reach, systems are hard to trust: what Black Maternal Mental Health Week 2026 left us with
Reflections from Black Maternal Mental Health Week 2026 on trust, mental health and what needs to change so Black mothers feel heard, supported and safe in our healthcare system.
You are what you buy (and eat, and track)
What does your food shop, fitness tracker or wellness routine say about you? We explore how the new codes of status are showing up in increasingly unexpected places.
The Fashion Of Football
The World Cup is shaping more than the football. From customised shirts and independent designers to changing ideas of fandom, we explore the cultural shifts defining this summer's tournament.
New client: Sky TV
We’re excited to be partnering with Sky TV on the launch of their new Sky Original series, Possession.
Refreshing The Women’s Health Narrative
Kristy Ebanks, Director of Health and Social Impact shares her reflections on the launch of the new Women’s Health Strategy
PR Across the Pond: Comms and Cultural Insight at Coldr
PR across the pond. Ava Wharton joined us on a six-month internship, and here are her reflections.
