Client:
Lankelly Chase
→ strategic advisory
→ CONTENT STRATEGY
→ CONTENT PRODUCTION
→ REPUTATION & ISSUES MANAGEMENT
→ PR & COMMUNICATIONS STRATEGY
Campaign:
The Work of Change
Making the work behind change visible.
BRIEF
In 2023, Lankelly Chase made the decision to dismantle the organisation and redistribute its assets, while exploring what it means to shift power, wealth and decision-making to those closer to communities.
Now in our third year of working with Lankelly Chase, Coldr is helping to document and share this journey through The Work of Change – bringing together stories, reflections and learning from across the organisation’s transition, and creating space for wider conversations about change in philanthropy.
APPROACH
Our work includes:
Shaping the overarching The Work of Change campaign strategy, narrative and communications platform.
Building a clear editorial framework around three pillars: Understanding Change, Practising Change and Sharing Change.
Delivering an integrated programme spanning animation, social, editorial content, podcasting, media relations and longer-form storytelling.
Creating a four-part animation series to introduce complex ideas around change in an accessible and shareable way.
Producing The Work Journal, a Substack series providing space for deeper reflection on the ideas, questions and tensions emerging through the transition.
Supporting the rollout of Into the Flow, using the podcast to capture and share the conversations and thinking behind Lankelly Chase’s journey.
Developing Inside the Work of Change, a documentary approach designed to capture key moments, conversations and reflections as the transition unfolds.
Providing ongoing strategic communications, reputation management, media monitoring and stakeholder support as Lankelly Chase navigates a complex and evolving transition.
We think BIG
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