Campaign:
Equity by Design
THE RESULTS:
A practical, research-focused EDI strategy and framework designed to embed inclusion across research planning and delivery.
Embedding equity into research by design.
INCLUSIVE RESEARCH. EQUITABLE PARTICIPATION. REPRESENTATIVE EVIDENCE. BETTER OUTCOMES.
BRIEF
Support Tommy’s to develop a clear, research-focused EDI strategy that strengthens inclusion across study design, participant recruitment and research delivery, while aligning with the organisation’s wider EDI ambitions. This work is grounded in the urgent need to address inequalities in maternal health outcomes - in the UK, Black women are still around three times more likely to die during pregnancy and childbirth than white women, with Asian women facing a significantly elevated risk too.
APPROACH
We undertook an initial discovery phase with stakeholders across research centres, including a SWOB analysis, stakeholder audit and horizon scanning. These insights informed the development of a practical EDI strategy and framework to embed inclusion by design across research, planning and delivery.
Coldr also facilitated an Inclusive Communications Workshop, which was well received by participants, who found the content highly relevant to their roles and valued the practical insights shared.
We think BIG
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